One of the most important things you can do when selling a home in Knoxville is to have professional photography. In a study done by Redfin Corporation, it was discovered that homes marketed with high quality photos sold for more money! And in many cases significantly more. According to the Wall Street Journal, the study showed that homes with high quality photos gained anywhere from $1000 to $100,000 more at closing! Given this information, it’s pretty shocking that only a small percentage of Knoxville homes are marketed with high quality photos.
The Redfin study also offered these interesting points: They also found that listings shot with DSLR cameras (the kind used by the Holloway Group):
- Receive an average of 61% more views than their peers across all price tiers. (More views = More potential buyers)
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
The Holloway Group has known for some time what this Redfin study has shown, which is why we include high quality pictures of every Knoxville home for sale that the Holloway Group markets. So what do we need you, as a home seller to do? Here are some pointers for getting your Knoxville home ready for our high quality photographs.
How to prepare your Knoxville home for sale to be photographed:
- Have the lawn mowed, leaves raked, bushes trimmed.
- When in season, flowers can add a gorgeous pop of color.
- Remove all vehicles from the driveway and front of the house.
- Make sure all garbage cans, hoses, garden tools etc. are put away.
- If you will be doing any twilight photos, be sure to check all outdoor lights and change dim or broken bulbs.
- Remove any “cute” yard decorations the owner may have put out.
- Remove any “clutter” inside the home, and put away toys, clothing, dishes, towels, etc.
- Make the beds.
- The counter tops in the bathrooms and kitchen should be as clean and as empty as possible.
- Make sure the kitchen sink is empty and all dishes are put away.
- Hide the trash cans.
- Hide personal photos.
- Replace any light bulbs that are out.
- Remove any decorations or magnets that are on the fridge.
- Before the photographer arrives, turn on all lights and open all blinds in rooms to be photographed.